This is a rare opportunity to help shape the impact of a fast-growing, founder-led food brand at a moment where clarity and consistency really matter. You’ll work closely with the founders, turning big ideas into marketing that actually lands in restaurants, online, and in people’s hands. You’ll have real influence, room to challenge ideas constructively, and the trust to hold teams to decisions and deadlines. If you love strong opinions, great execution, and building marketing that feels human, creative, and effective, this role gives you the space to do your best work.

There’s no fixed closing date for this role. We’re reviewing applications and meeting candidates on a rolling basis, so if you’re interested, we’d encourage you to apply sooner rather than later. The role is available to start as soon as possible.

Reports to: Creative Director
Location: Sprout Greenhouse
Salary: €45,000-€55,000 depending on experience

Role Purpose

You translate our founders’ creative vision into a clear, effective marketing strategy that builds brand love and supports Sprout’s ability to grow. You’ll lead the planning, coordination, and execution of marketing across all channels, ensuring we show up consistently, creatively, and professionally wherever customers experience Sprout: in restaurants, online, in campaigns, and through loyalty and CRM.

This role blends brand-building, operational delivery, and performance-driven marketing. You are both a strategic thinker and a strong executor, managing and building the marketing structure that helps Sprout thrive.

Where this role sits in the Team

This role sits in the Growth Team, reporting to the CEO & Creative Director, working alongside the Content Creator and with line management responsibility for the Growth Projects Intern. The role will also work closely with the Growth Projects Manager and the Operations Team.

Three Things You Own

1. Marketing Strategy & Planning

You own the end-to-end marketing plan, working with the founders to translate their vision into a clear roadmap for creative campaigns and functional marketing.

2. Brand Consistency & Messaging

You ensure consistency across the brand: defining key messaging, tone of voice, and ensuring a consistent visual identity across all channels and touchpoints, internally and externally.

3. Campaign & Channel Execution

You own the delivery of campaigns, launches, and always-on marketing, ensuring strong coordination with internal teams and external partners, and clear measurement of impact.

Five Areas / Projects You’ll Impact

1. Campaigns, Launches & Marketing Calendar

You’ll lead the development and execution of seasonal campaigns, menu launches, partnerships, and brand moments, coordinating timelines, assets, and teams so every launch feels cohesive and well executed.

2. Brand Messaging, Tone of Voice & Marketing Standards

You’ll articulate and maintain clear brand standards and messaging frameworks that are understood by everyone and consistently delivered across communications and design.

3. CRM, Loyalty & Community Growth

You’ll lead our approach to newsletters, loyalty communications, and retention initiatives, growing engaged audiences and improving repeat visit behaviours across channels.

4. Asset Delivery Across the Estate (Digital + Physical)

You’ll ensure all marketing assets across restaurants and online are accurate, up-to-date, and visually consistent, from menus and signage to landing pages and comms.

5. Marketing Performance & Reporting

You’ll establish strong reporting rhythms and insight capture, using customer data and performance metrics to inform creative decisions, improve customer experience, and demonstrate our marketing activity's impact on key company goals.

Ten Ways We’ll Know You’re Winning

1. Working with the founders, you develop and execute a clear marketing plan for both creative campaigns and functional marketing that supports scale and builds brand love.

2. The brand ethos and marketing approach is well defined and understood internally with clear key messaging and tone of voice and consistent visual design across the company.

3. Campaigns and launches are well thought through, coordinated and executed effectively with internal teams and external partners, and show measurable results.

4. We see growth and retention in engagement and subscribers across social channels, newsletters and loyalty programmes.

5. Our creative design and production partners are working effectively, to deadlines and within budget.

6. Restaurant teams feel supported, informed of, and excited by marketing initiatives.

7. In-store and online marketing assets are always consistent, up to date and accurate.

8. Customer data is used and understood by the team to inform and support creative decision making and improve the customer experience.

9. There is regular reporting on marketing activity and impact on key company goals & metrics.

10. The Marketing team is working effectively and proactively, delivering quality campaigns and supporting the restaurants and the brand to thrive.

Why You’ll Love This Role

• Competitive Salary and bonus potential

• 28 days annual leave (5 days reserved for Greenhouse closure in December)

• Free lunch every day you work, and 50% off Sprout for you + 3 friends at other times

• Wellness supports such as Bike to Work scheme, free WebDoctor and Employee Assistance Programme

• Paid 4 week sabbatical after every 5 years' service

• Private pension scheme with 3% employer contributions and free access to Personal Financial Advisers

• Flexibility, autonomy, and the chance to build something meaningful from the inside out